Born to Replace The Same Old Potato ChipsF.EAST is a Singapore food brand that was launched in 2017 to do one special thing, and that is to infuse the taste of iconic Asian cuisines into crunchy potato chips. F.EAST, which stands for Flavours of the East, is the brainchild of the young husband-and-wife team of YJ and Vern, who left their jobs in the finance industry to pursue the dream of creating unique Asian-flavoured potato chips. They believe that snack lovers like themselves want exciting new potato chips with that Asian twist, and they were proven right.Born to Create A New FutureF.EAST was created to realize the ambitious vision of being The World's Favourite Asian Potato Chips and to that end, the brand is committed to serving customers all over the world with the authentic taste and aroma of well-known and well-loved Asian cuisines such as Hainanese Chicken Rice, Singapore Laksa, Egg Prata with Fish Curry, and Beef Rendang, and that's just the beginning. We are also guided by the brand's key values of being Adventurous, Balanced & Committed as we work towards making this vision a reality. Born To Fulfil A PromiseBefore we set out to create our very first flavor, we promised ourselves that Every Chips Will Be An Asian Feast and we have worked very hard to keep that promise because we know that if the chips can get past the most demanding critics in the world (stand up, all you people who work in F.EAST), you will love it. That is why the flavours that we choose are from Asian cuisines that have a long and colourful history; the R&D is intense and long-drawn; the manufacturing stringent and uncompromising; and the taste simply mind-blowing.F.EASTEvery Chip Is An Asian F.EAST